What is an active ingredient?
In skincare, an ingredient that targets a specific skin concern is called an active. While it's important to use them carefully, they can effectively combat dermatalogical issues ranging from fine lines, to fungal acne, to hyperpigmentation.
Active ingredients penetrate the skin and chemically interact with skin cells. They are commonly in the form of serums as they allow for deep penetration. Actives are typically the key to what a skincare product is advertised to do for the skin.

Hyaluronic acid
Hyaluronic acid draws in moisture, making the skin seem more plump, hydrated, and younger. It can be used everyday as a serum or in a moisturizer. You can start everyother day to buid a tolerance.

Niacinamide
Niacinamide is a form of vitamin B3 which is genrally well tolerated. It is very versatile as it increases the production of ceramides, regulates oil production, reduces redness, boosts collagen and reduces hyperpigmentation. It exists most commonly in serum form and can be used twice a day.

Vitamin C
Vitamin C is an antioxidant which can be used once a day for optimal results. It brightens dark spots and increases firmness. It should always be paired with sunscreen as it can make the skin sun sensitive.

AHA's
Alpha hydroxy acid. It can be used as a gentle exfoliator to remove dead skin cells from the surface. It can help reduce surface wrinkles as well as fade dark spots, like acne marks and sun spots. It should be introduced carefully and gradually to a routine.

BHA's
Beta hydroxy acid penetrates deep in to the pores to cleanse them of oil, dead skin cells, and debris. This combats acne and congested pores. It can be used as an exfoliating cleanser several times a week or a serum such as salicylic acid serum.

Retinol
Retinol is a vitamin A derivative which stimulates collagen production and is mainly used for anti aging. It also promotes cell turnover and can be used to target acne. Purging will likely occur and a retinol serum should only be used up to 2 times a week